We Wear Road iD and Wish You Would Too
It is summer during the COVID-19 global pandemic and people are walking, running, and bicycling like never before. There are many more miles being covered by people power, many of them by folks new to these activities. Whether you are out there for recreation, transportation, fitness, or your mental health, it’s all good. We are glad to see you out and about. To us, being active is an essential part of living a long and full life. But there are inherent risks and a learning curve with these activities. The trick is to balance the risks and the rewards. You should protect yourself.
Admittedly, we are bicycle and pedestrian safety geeks. We own and operate an national pedestrian and safety consulting business (WE BIKE, etc., LLC) and have covered thousands of miles under our own power (“Coast to Coast on a Tandem”). We are well-trained bicyclists and pedestrians, follow the rules of the road, know what the leading causes of crashes are and, how to avoid them. We maintain our bicycles, safety check them before every ride, wear helmets, bright-colored clothing, and identification.
Peter was a police officer, park ranger, and EMT in a former life. Helping people in emergencies was one of his favorite things to do, not because someone was scared or injured, but because he had a chance to calm their fears, ease their pain or, maybe even save a life. Sometimes this was hard to do; however, because the traumatized person was unable to communicate and did not have identification. Without a way to identify the victim, he could not quickly deal with any special needs or contact their love ones. The sooner he could reunite his patient with their loved ones the better they would do.
Tracy was hit by a car during a bicycle ride on a quiet Sunday morning in July of 2018. She was only three miles from home and had ridden her route thousands of times. But, when a motorist failed to stop for a stop sign and did not yield the right of way, there was nothing Tracy could do. Concussion, whiplash, bruising, and a knee that would require surgery were the result. Luckily, she was wearing her Road iD and was able to hand it to the responding officer so he could contact Peter.
We are glad you are taking care of yourself by being active during these difficult times. But, in your rush to get out there, do not forget to wear ID. Many of you have thought about carrying identification, but just have not gotten around to it. We hope this 25% off coupon (Code: WEBIKE25) will encourage you, your family, and your training partners to check out Road iD and give it a try.
We have always carried identification with us when being active. We have worn Road iD for as long as they have been available, and we partnered with them on our last two unsupported cross-country tandem bicycle trips. Road iD is easy to wear and one more way to be responsible for and protect yourself, your families, and your community.
Show us your Road iD!